01What Shopify Solves
Shopify is a closed platform that handles many businesses very well. It also imposes limits: checkout, logic, apps, and monthly cost. The problem is not the platform; it is choosing it without measuring the fit.
We review catalog, operations, payments, shipping, subscriptions, integrations, and total cost. If Shopify fits, we say so; if it doesn’t, we say that too.
- A catalog with rules Shopify doesn’t cover.
- Apps that duplicate features and add cost.
- A checkout that can’t handle the operation.
- A migration with no plan for URLs or orders.
Before moving the store, we compare cost, limits, and operations. Migrating without a plan is trading one problem for a more expensive one.
02When it fits and when it doesn’t
It can stay
Fits
- The business already lives in Shopify.
- Operations fit its checkout.
- The catalog doesn’t need extreme logic.
- The monthly cost is accepted.
- Apps cover what’s missing.
It shouldn’t stay
Doesn’t fit
- The store needs custom checkout logic.
- The catalog demands rules Shopify doesn’t cover.
- App and transaction-fee costs spiral out of control.
- Operations depend on integrations that don’t fit.
- WooCommerce or PrestaShop covers the case better.
The decision is not made on stack preference: it is made on cost, operations, and real margin.
03What We Do
This is not about defending the technology: it is about deciding what to do with it. These are the actions most often requested by sites that arrive with this stack.
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04Performance and maintenance
What can be optimized
- A theme and apps that load too much.
- Unoptimized images.
- Duplicate apps.
- Poorly loaded marketing scripts.
- A checkout with unnecessary steps.
What can’t be papered over
- Shopify checkout limits.
- Closed apps that can’t be touched.
- Logic the platform doesn’t allow.
- A monthly cost that can’t be reduced.
Maintenance
Maintaining Shopify means reviewing apps, theme, speed, and operations. The platform updates itself; apps and the theme don’t always.
Price and timeline
Diagnosis starts at €50. Assessment, migration, or implementation are quoted afterward. The timeline depends on the catalog and the operations.
What determines the costCatalog · apps · theme · checkout · migration · monthly cost
05Proof: declared capability
We don’t publish a Shopify case with metrics if we don’t have permission. The capability is real; public proof will be added when it exists.
Shopify is level 3 (capability). We assess the fit before recommending the platform.
See the projects06Frequently asked questions
Is Shopify better than WooCommerce?
It depends on the catalog, operations, and cost. There is no universal answer.
Can we migrate without losing URLs?
Redirects are planned and what SEO needs is preserved. No promises are made without an audit.
Can the checkout be customized?
Only as far as the platform allows. If it demands custom logic, we say so upfront.
How much does it cost and how long does it take?
Diagnosis from €50. The migration is quoted afterward. The timeline depends on the catalog and the operations.
Is it worth it for the hosting?
Managed hosting is an advantage, but it doesn’t make up for a poor business fit.